Let me tell you the story of Aminu Abubakar, a man known to many as Aminu Star. Born and raised in Bauchi, Nigeria, Aminu’s journey is one of determination, innovation, and an unwavering commitment to excellence. With a Master’s degree in Management Information Technology from Abubakar Tafawa Balewa University, Aminu’s story is not just about academic achievement but about how he turned his passion for technology into a thriving business.
Aminu’s journey began long before he became a household name in the tech world. As an undergraduate student, he started small, fixing phones—BlackBerry, Nokia, and other basic devices. It was a humble beginning, but it laid the foundation for what would become his life’s work. Over time, his focus shifted to Apple products—iPhones, iMacs, iPads, and Apple Watches. At first, he only repaired these devices, but his expertise and dedication soon set him apart.
He decided to name his business “Apple Care,” a name that reflected his hands-on approach to repairing Apple devices. To make his brand unique, he added “Aminu Star” to it. Today, while you’ll find countless shops with names like “Apple Store” or “Apple Shop,” there’s only one “Apple Care” in town—and that’s Aminu’s.
As the years went by, Aminu’s business evolved. What started as a repair service expanded to include buying, selling, and swapping Apple products. His slogan became: “We buy, we sell, we swap, and we fix anything Apple.” It wasn’t just a business; it was a testament to his growing expertise and his ability to adapt to the needs of his customers.
Aminu’s academic background played a crucial role in his success. With a degree in both management and information technology, he understood the value of strategic planning and the importance of treating every customer with respect. These skills helped him build a business that wasn’t just about profit but about creating value for the people he served.
For Aminu, customer satisfaction has always been the top priority. He believes that a business exists to serve its customers, and he goes out of his way to make them feel valued. But running a business hasn’t been without its challenges. One of the biggest hurdles he’s faced is dealing with customers who promise to pay for goods or services later but fail to follow through. Only about 2% of such customers pay back without issues, while the rest often come up with excuses. Another challenge is customers who leave their phones for repairs and don’t return for years, only to come back demanding their device or compensation.
Through these experiences, Aminu has learned two important lessons. First, if you can’t help someone, don’t harm them. Leave them as you found them. Second, you can’t satisfy everyone. Do your best and leave the rest, because you can’t control everything. These lessons have shaped his approach to business and life.
Looking to the future, Aminu is excited about diversifying into other IT-related fields beyond mobile devices. His upcoming project involves building or renting a larger physical store to address the limitations of his current space. This expansion will allow him to solve problems he hasn’t been able to tackle so far.
To aspiring entrepreneurs, Aminu offers this advice: First, always prioritize customer satisfaction. If your customers are happy, everything else will fall into place. Second, once you earn a customer’s trust, do everything in your power to keep it. Trust, he believes, is the foundation of any successful business.
Aminu Star’s story is one of passion, perseverance, and growth. From fixing phones as a student to building a brand that stands out in the tech industry, he has come a long way. And as he looks to the future, one thing is clear: Aminu Star is just getting started.
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