A journey defined by patience, discipline, and an unwavering belief in growth

Rukayya Muhammad, popularly known as Ummeeta, is the founder and Creative Director of Ummeeta Spire. Her journey is shaped by resilience, curiosity, and an unwavering desire to create value.

She grew up in Saudi Arabia, where she completed her primary and junior education. At the time, Arabic was the only language she understood. When she returned to Nigeria, she struggled significantly with English, which made reintegration into the educational system challenging. Those early struggles, however, taught her adaptability and persistence—qualities that continue to define who she is today.

Despite many obstacles, she remained committed to self-growth. Every phase of her journey, from language barriers to career uncertainty, has contributed to the person and creative professional she has become.

Her entry into the digital space began out of necessity. After attending the Digital Bridge Institute through a scholarship program, she discovered that participants could not obtain their certificates due to unresolved government payments. This moment became a major turning point.

She decided to learn graphic design as a way to create value for herself and build an independent skill set. What started as a survival decision soon became a passion. Through consistent learning, experimentation, and practice, she found herself deeply drawn to visual storytelling and design.

As a woman from Northern Nigeria, her inspiration came from the desire to break limitations—both personal and societal. She wanted to prove that background, language, or geography should not define how far one can go.

The lack of representation of Northern women in digital and creative spaces pushed her even further. Her goal became to stand as an example that it is possible to build a global-standard creative career while staying true to one’s identity, culture, and faith.

One of her biggest challenges was the lack of resources and community support. In the beginning, very few people believed in her abilities. Access to tools, mentorship, and opportunities was limited.

She overcame these challenges through self-learning, discipline, and consistency. By focusing on improving her craft daily and allowing her work to speak for itself, results gradually replaced doubt, and opportunities began to open.

Her background plays a major role in her creative expression. Her religion, culture, and personality are deeply embedded in her work. She approaches branding with intention, meaning, and emotional depth.

She is particularly drawn to minimalist design, using clean visuals, thoughtful typography, patterns, and subtle illustrations to communicate strong brand identities. A personal touch is always present in her work, ensuring that every design feels authentic, purposeful, and unique.

Through Ummeeta Spire, she specializes in brand identity design, branding strategy, digital design for modern brands, strategic brand storytelling, website design, and digital marketing. She helps brands tell their stories visually by translating their values, mission, and emotions into cohesive visual identities that connect deeply with their audience.

What sets Ummeeta Spire apart is an intentional and emotional approach to branding. Design is not treated as aesthetics alone, but as a tool to shape perception and emotion. Her work is guided by culture, storytelling, and strategy, with every brand receiving a tailored experience that reflects its uniqueness while aligning with global design standards.

She continues to grow by committing to continuous learning and improvement. By keeping up with design trends, studying global designers, and constantly challenging herself creatively, she remains relevant in a fast-changing digital space. Discovering designers like Abi Connick, a UK-based brand designer, played a significant role in refining her interest in branding and pushing her toward excellence.

Through her work, she hopes to serve as a source of inspiration and proof of possibility. Her aim is for young women and creatives in Northern Nigeria to see that digital skills can transform lives. Her journey—from language barriers, lack of resources, and uncertainty to building a successful brand—stands as evidence that others can do the same.

One of her most memorable projects is Athadhib. The project tested her creativity across patterns, illustrations, and a minimalist branding system. The client’s feedback was deeply fulfilling, and the project opened multiple opportunities, marking a clear turning point in her branding journey.

Her advice to young women in Northern Nigeria who want to venture into digital design, branding, or tech-related fields is simple: invest deeply in learning, remain consistent and patient, master your craft because it pays bills, and never wait for validation or rescue. At the end of the day, nobody will save you—your future depends on the effort you put in today.

 

THE ENGINEER TURNED INDUSTRY LEADER

 

The story begins in the quiet rhythms of Borno State and the vibrant streets of Bauchi, where a young boy grew up surrounded by discipline, humility, and purpose.

Arhyel Hamman Malgwi’s journey is one shaped by resilience, creativity, and an unshakable commitment to building solutions that serve both people and communities. Originally from Borno State but raised in Bauchi, his early years were rooted in discipline, strong values, and a deep sense of responsibility. Coming from a family of dedicated public servants, a retired civil-servant father and a retired teacher mother, he grew up surrounded by examples of integrity, service, and hard work.

His entrepreneurial flame was lit early. Inspired by an older brother who successfully ran a provision shop, Arhyel learned the power of small beginnings and the importance of creating opportunities. That early exposure opened his eyes to business, but creativity soon carved its own path in his story.

After secondary school, he discovered a passion for videography. What started with covering events for free quickly grew into something larger. By 2012, he established his first business, Arico Production, a name that originated from childhood, given to him by a neighbour who struggled to pronounce “Arhyel” and affectionately called him “Arico.” The name stuck, and eventually became the identity of an entire brand ecosystem.

As his skills and ambition expanded, Arhyel rebranded the company to Arico TV in 2015, launching an online TV platform dedicated to Bauchi and its surroundings. The new platform allowed him to experiment with digital storytelling, broaden his audience, and strengthen his presence in the media space.

In 2017, photography became his next creative pursuit. By the following year, he registered Arico Multimedia, a move that transformed his small operation into a more structured and diversified media outfit. His studio grew to the point where he was able to employ more than ten staff members at once, contributing directly to youth employment and creative industry growth in Bauchi.

Despite his growing media enterprise, Arhyel continued to evolve. A graduate of Automotive Engineering from Abubakar Tafawa Balewa University, he carried into business the analytical thinking, strategic planning, and structured problem-solving that engineering instills. Those skills would later become essential in managing a portfolio of diverse ventures.

In 2018, he ventured into real estate, starting as an agent and learning the industry from the ground up. By 2021, his expertise had matured enough to launch Arico Homes and Properties Limited, a company that quickly earned credibility through successful projects, including a major land project in Gubi where over six hectares were sold in under seven months. It was the company’s first major real-estate project, handled from clearing to marketing to sales, and it firmly positioned Arico Homes as a rising industry player.

The same year, he expanded into agriculture with Arico Farms. The venture focused on bridging the gap between farmers and consumers by distributing farm products through strategic partnerships. This move strengthened Arico Group’s presence across critical economic sectors and reflected Arhyel’s commitment to building businesses that empower people and stimulate local economic growth.

With media, real estate, and agriculture under one umbrella, the birth of “Arico Group” became a natural evolution, a representation of a brand defined by diversity, innovation, and an ever-widening vision.

At the heart of Arico Group lies a commitment to innovation, excellence, and integrity. The organization maintains strong governance structures that ensure quality, transparency, and accountability across all sectors. Policies, training programs, workshops, and open communication channels reinforce the company’s standards, while collaboration and knowledge-sharing across departments help maintain consistency and continuous improvement.

Arico Group distinguishes itself by embracing modern technologies, adopting industry best practices, and offering integrated solutions that leverage the strengths of its multiple sectors. This multi-disciplinary approach enables the company to create holistic value for clients and remain ahead of emerging trends.

Of course, building such a diverse organization came with challenges. Managing multiple sectors required strong systems, quality-assurance processes, and constant training. Ensuring consistency across different units demanded audits, feedback loops, and a culture steeped in learning and improvement. Through these measures, the company overcame early hurdles and strengthened its internal structure.

Today, Arhyel’s long-term vision for Arico Group includes expansion into new markets, diversification into emerging technologies, and continued efforts to remain a leader in media, real estate, and agriculture. Plans include investing in research and development, expanding the team with new specialists, nurturing strategic partnerships, and consistently assessing performance to optimize operations.

Engagement with the public remains a core priority. Through social media, workshops, community content, and customer-driven initiatives, Arico Group continues to build a strong, interactive audience base.

Although the brand has achieved significant milestones, the journey is far from over. The team continues to learn, innovate, and refine its approach to exceed customer expectations.

Arhyel often inspires young entrepreneurs by emphasizing clarity of vision, dedication, resilience, and the importance of building a strong team. He encourages them to stay curious, take calculated risks, remain adaptable, prioritize quality, and uphold excellence. Above all, he reminds aspiring founders that great brands are built through patience, persistence, and the courage to keep growing.

Arhyel Hamman Malgwi’s story is ultimately one of passion, continuous evolution, and a drive to create meaningful impact. Through Arico Group, he is building not just businesses, but a legacy designed to uplift communities, empower young people, and inspire a new generation of innovators.

The Rise of a Northern Woman Building a Legacy Through Fragrance & Faith

 

Zubaida Adamu Ibrahim’s story begins in Bauchi, Nigeria, where she was born into an Islamic home grounded in discipline, faith, and education. Her childhood shaped her with values that would one day guide her academic pursuits and her entrepreneurial rise. From a young age, she developed a sharp eye for beauty, detail, and quality—traits that would later become the signature of her brand.

As she grew, her love for knowledge deepened. She pursued higher education with dedication, eventually embarking on a PhD in Agricultural Extension and Rural Development. Her academic interests reflect her commitment to improving rural livelihoods, empowering communities, and building stronger agricultural systems. For Zubaida, education is a calling, not just a career path. Her long-term dream is to return to the university as a lecturer—a dream supported by the experience she gained during her two-year tenure at Bauchi State University, Gadau. Although she stepped back for personal reasons, the academic world remains close to her heart, and she intends to resume her teaching journey when the time aligns with her destiny.

Nine years ago, a different kind of passion began to take shape. What started as a simple love for fragrances—mixing, layering, understanding notes and compositions—slowly grew into something bigger. Zubaida nurtured this passion with curiosity and intention until it matured into Zubees Collectibles, a brand now known for its authenticity, quality, and personal touch. The name “Zubees” stems from the affectionate nickname many people use for her, while “Collectibles” reflects the early vision of offering carefully selected items curated with precision and care.

From the beginning, she approached the business with the mindset of a researcher. Her academic discipline became a powerful tool—helping her analyze trends, study customer preferences, and pay attention to details that others might overlook. This fusion of knowledge and creativity shaped the brand into something distinct. Every fragrance, every product, every curated piece is chosen with deliberation and a commitment to excellence.

At the core of Zubees Collectibles lies a value that defines both the brand and the woman behind it: loyalty. Zubaida believes loyalty is not just a principle, but a lifestyle. She remains loyal to quality by choosing products that she personally trusts. She is loyal to her customers, offering honesty, consistency, and sincerity in every interaction. And she is loyal to her vision—building slowly, intentionally, and with integrity, never chasing trends or compromising standards for quick gains.

Her journey, however, has not been without obstacles. Navigating entrepreneurship, managing responsibilities, and balancing academics have all tested her resilience. Yet she continued to grow with patience, faith, and determination. One of the defining moments for both her and the brand was the opening of her shop. For her, it was more than a physical space—it was a symbol of achievement, a reflection of years of work, and a celebration of the unwavering support from customers, family, and her community. Most importantly, it marked a stage where the dream became real, visible, and undeniable.

Zubaida often attributes her strength and motivation to her mother, a woman who has supported her through every challenge and celebrated every victory, no matter how small. Her mother’s encouragement and prayers have been a foundation throughout her journey, giving her the confidence to expand her vision and remain grounded in gratitude.

While Zubees Collectibles remains at the center of her entrepreneurial life, Zubaida’s dreams extend beyond the world of fragrances and curated items. She hopes to diversify into agriculture—a field connected to her academic path and her desire to make meaningful impact. Yet she remains humble and open, declaring that she follows Allah’s plans above her own. Whatever direction life takes her, she embraces it with a heart full of gratitude.

Her unique approach to building a loyal community is rooted in faith and sincerity. She believes that prayers guide her work and attract the right customers. Rather than relying on complicated strategies, she focuses on being authentic, honest, and consistent—qualities that naturally build trust and attract a committed following.

For those watching her journey and hoping to create something of their own, Zubaida offers simple yet powerful advice: stay true to your vision, honor your standards, and prioritize quality over quantity. Trends fade, shortcuts fail, but authenticity keeps a brand alive.

Today, the story of Zubees Collectibles is more than a business narrative—it is a testament to passion, faith, resilience, and the beauty of following a path with intention. Zubaida continues to nurture the brand with devotion, shaping it into something meaningful, memorable, and true to her identity. And as she grows, her story inspires others to believe in their own journey, trust their process, and build with purpose.

Inspired by women, made for women, and perfected in gold, celebrating strength, beauty, and timeless style.

 

Zainab Ibrahim Kawule, the founder of Zik Gold Glint, is an inspiring entrepreneur from Bauchi State whose passion for creativity, elegance, and empowerment shaped the brand she leads today.

Her educational journey began at Gamji Memorial Private School, Jos, followed by Al-Iman Secondary School, where she completed JSS 1 and 2. She later moved to Government Girls College (Special School), Kafin Madaki, where she finished her secondary education. Afterward, she proceeded to the Remedial Programme at Abubakar Tafawa Balewa University (ATBU), eventually graduating with a degree in Computer Science Education. She is currently pursuing an online program in Cybersecurity Analysis in Canada.

Much of Zainab’s entrepreneurial spirit was inspired by her mother, who ran several small ventures, including gold trading. Watching her mother’s dedication lit a fire in her, a deep admiration for business and an appreciation for the beauty and value that gold represents.

Her first brand, M AND M Enterprise, was named after the initials of her children. It began with clothing and home essentials, but as her passion for fashion and accessories grew, she established what would become her signature brand: Zik Gold Glint, a celebration of style, authenticity, and confidence.

To Zainab, Zik Gold Glint is more than a jewelry brand. It represents boldness, beauty, and self-expression, a reminder that every woman deserves to shine in her own unique way. The name itself carries personal meaning. “Zik” comes from her initials, symbolizing her connection to the brand. “Gold Glint” reflects the brilliance and luxury she wants every product to convey, the way a glint of gold catches the eye and leaves a lasting impression.

Her educational background plays a major role in how she approaches design, branding, and business management. Early schooling taught her discipline and consistency. Her time at GGC Special School Kafin Madaki built resilience and adaptability. Studying Computer Science Education strengthened her logical thinking, problem-solving, and technical skills, tools she now uses to manage digital systems, create product presentations, and engage her online audience effectively. Her ongoing training in cybersecurity reinforces the values of trust, integrity, and security, principles she applies in every decision at Zik Gold Glint.

Her motivation to start the brand came from a deep love for gold and elegant designs, supported strongly by her mother, husband, family, and friends. Their encouragement strengthened her confidence, and the joy of seeing customers appreciate and trust her products keeps her inspired to grow the brand daily.

Zik Gold Glint stands firmly on quality, authenticity, and elegance. Every piece is personally inspected to ensure craftsmanship, and transparency with customers is a top priority. The brand avoids exaggerated marketing, choosing instead to build trust through honesty, consistency, and genuine engagement.

What makes Zik Gold Glint truly unique is its blend of authenticity, personal touch, and timeless elegance. Each piece is carefully selected to reflect class, confidence, and individuality, not just trends. Zainab also makes luxury accessible by offering gold pieces in smaller grams, giving customers with lower budgets an opportunity to own real, quality gold. Through originality, honesty, and personalized service, the brand has created an experience that feels memorable and trustworthy.

Building the brand came with challenges, especially earning customer trust in a market where authenticity is often questioned. Managing supply, pricing, and logistics, especially when starting small, also posed difficulties. But Zainab overcame these obstacles with patience, transparency, and consistency. By educating customers, keeping promises, and staying committed to her values, she strengthened the brand and gained loyal clients.

Beyond Zik Gold Glint, she continues to run M AND M Enterprise, which deals in clothing, fashion items, home gadgets, and beauty accessories imported from Egypt and China. She also supplies premium air fresheners to hotels, offices, homes, and restaurants, ensuring long-lasting fragrance and top-tier quality.

In addition, Zainab serves as the President of Arewa Women in Import and Export, an organization certified by the Corporate Affairs Commission (CAC) and the Nigerian Export Promotion Council (NEPC). Through this platform, she helps women gain confidence and opportunities in global trade.

Her long-term vision is to make Zik Gold Glint a trusted luxury brand both locally and internationally. She hopes to establish a physical showroom in Bauchi soon, in shaa Allah, giving customers a space to experience her products firsthand. She dreams of taking the brand beyond Nigeria, representing African excellence and empowering women worldwide.

One of her most memorable milestones was supplying two major necklace sets, a 40-gram and a 35-gram piece, to delighted customers. Their excitement confirmed that the brand was making a real impact and solidified Zik Gold Glint’s identity as reliable, elegant, and customer-centered.

The future holds exciting prospects, with upcoming collections designed for different budgets and styles, as well as new partnerships to expand the brand’s reach. Zainab promises fresh, inspiring designs that reflect individuality and timeless beauty.

To aspiring entrepreneurs, her message is clear: stay true to your vision and values. Authenticity, creativity, and consistency are the pillars of a lasting brand. With patience, hard work, and resilience, anyone can build something meaningful, respected, and successful.

From Silent Dreams to Bold Realities: The Transformative Journey of Maria Mark Mshelia

 

Maria Mark Mshelia is an indigene of Borno State, but she has lived most of her life in Bauchi State. She began her educational journey at Herwa Academy, Maiduguri, where she completed her primary school education. Later, she moved to Bauchi to begin her secondary school at the International Secondary School, ATBU, Bauchi.

From there, she went on to study Leisure and Tourism Management at the Federal Polytechnic, Bauchi, where she obtained both her National and Higher National Diplomas. During her time at the Polytechnic, Maria was an active member of the Student Union Government, serving as the Director of Food and Sales.

After completing her studies, she moved to Abuja in 2019, where she also completed her National Youth Service that same year.

Maria’s professional journey is quite an interesting one. While in school, she was actively volunteering with NGOs such as Follow the Money and Sustyvibes, and she also served as the State Lead for both organizations during her HND days. During her service year, she worked with Connected Development, the parent organization of Follow the Money. She was an active part of the development space until the COVID-19 pandemic.

Maria has always been a business-minded person, even from her school days. She owned a fashion and upcycle business in Bauchi while still a student. During the COVID period, after completing her service year, she found herself drawn back into business — this time, real estate. She discovered Jiji, a free platform where she had access to houses for rent and items for sale. People began asking her to sell their properties, and she did that successfully for a few months.

She later tried returning to the NGO space but lost interest, deciding instead to focus fully on real estate. Over time, she moved from handling rentals to property sales. She freelanced for about two years before deciding to work with a real estate firm as a Sales Executive for about a year. By 2024, she resigned to freelance again, having built a strong network in the industry.

In 2025, Maria ventured back into the fashion business — this time with a women’s hair salon alongside it. Today, she owns Kwasheni Realty, a real estate marketing firm, and Sheni by Marie, a fashion and salon business.

Maria also brought the YALI Network physical meetup to Bauchi, where she served as the Deputy Coordinator.

The names of her brands hold special meaning. “Kwasheni” is her clan name. Maria has always loved culture and wished her parents had given her a traditional name. She decided to use her clan name for Kwasheni Realty and shortened it to Sheni for her fashion brand. To her, Kwasheni represents strength and power — qualities her clan’s women are known for.

Being in the real estate space for five years gave Maria the edge to start her own firm. Having experienced both freelancing and working with a company, she understands the dynamics of the business. Her fashion brand, on the other hand, has always been her long-time dream — one that actually came before real estate. She hopes to make Sheni by Marie bigger and better.

The fashion business also helps support her day-to-day living, as real estate doesn’t pay daily. Maria describes herself as someone with many interests, so it’s no surprise when she ventures into something new and distinct. She believes her experience in both fields gives her the confidence to manage two different brands successfully.

Although her course of study — Leisure and Tourism Management — didn’t shape her journey directly, she believes subjects like Account Management contributed to her entrepreneurial growth. As a management-based course, Tourism exposed her to business principles and how to run enterprises efficiently.

Collaboration and delegation have also helped Maria a lot. Thanks to technology and social media, people can easily order from Sheni by Marie without visiting physically, and delivery services make the process seamless. In real estate too, she relies on trusted partners and colleagues, allowing her to manage both ventures efficiently. Time management, she says, is key — if one can manage time well, it’s possible to handle multiple responsibilities without stress.

Maria believes that when you give people the best and maintain a certain standard, you’ll always stand out. In real estate, she keeps strong, healthy relationships with her clients even after deals are closed. Many of her clients have become friends. Integrity and truthfulness, she says, are core values.

For Sheni by Marie, her focus is on delivering high-quality, unique products. She prefers to work independently rather than with people who don’t share her vision. When she realizes her goals don’t align with others’, she respectfully cuts ties.

Patience, according to Maria, is her number one lesson. In business, she has encountered different people and situations — from disappointments to rude clients — but she’s learned to stay calm and handle each situation wisely. She has also learned to stand her ground for the good of her business and cut off what won’t work from the start.

For Kwasheni Realty, her goal is to venture into real estate development in the near future. For Sheni by Marie, her vision is to deliver satisfaction to both local and international clients while expanding to become a globally recognized brand. Overall, her goal is to excel in all she does and serve as an example for young women to look up to.

Her most memorable moment with Kwasheni Realty was being part of a project that helped women secure land as a form of empowerment — many of those women are now grateful for the opportunity. For Sheni by Marie, though only three months old, her proudest moments have been receiving international requests and seeing people abroad wear her designs. This, she says, made her realize that the world is always watching — even when it seems quiet.

As for her upcoming plans, Maria says nothing major for now since the year is ending, but she’s optimistic that something good will come next year.

Her message to others is simple yet powerful: Do not despise little beginnings. Even if only one person notices your work, don’t feel discouraged — keep going, and you won’t remain hidden forever. Always give your best, and whatever is worth doing is worth doing well.

She also emphasizes the importance of prayer. Whether one is Muslim or Christian, prayer is essential because only God knows our path. “If He is with you,” she says, “then you’ll succeed.”

Maria also believes it’s okay to fail — sometimes, failure simply means something isn’t meant for you, or that something needs to be done differently. She advises others to seek God’s guidance, not to rush, and to learn from those ahead.

Finally, she adds that learning to delegate is key when running multiple businesses. Getting trusted people to help you achieve your goals makes all the difference.

The Story of Zainab Abdullahi Raji — The Spirit Behind Matarsoja Citadel

Zainab Abdullahi Raji is a graduate of Mass Communication from the Federal Polytechnic, Bauchi (2016). She grew up under the loving care of her grandmother — may Allah grant her soul eternal rest.

Living with her grandmother shaped who she is today. There’s no way one can live with elderly people and not learn something traditional — from treating typhoid with herbs to keeping the first rainwater of the year. Her grandmother introduced her to the power of nature and the healing secrets of Mother Earth. That curiosity made Zainab eager to learn more, and over time, she became friends with many traditional healers who helped deepen her knowledge.

She never planned to go into the business of herbs. It all started during her service year when a friend was struggling with a vaginal infection. Zainab gave her a herbal remedy, and it worked. That friend told another, and she also got healed. At that time, Zainab wasn’t selling — she was simply helping.

After NYSC, a friend gifted her ₦20,000. Her plan was to start an earring business, but another friend encouraged her to go into herbal production instead, reminding her how her remedies had helped people. That advice changed everything — it was the beginning of Matarsoja Citadel.

Even though she now sells herbal products, she still gives out remedies freely because she believes healing shouldn’t only be for those who can afford it. Alongside her herbal journey, she also trained in cosmetology and paint making through the NYSC SAED (EED) program in 2017.

Today, Matarsoja Citadel is more than a herbs brand — it’s a holistic enterprise that combines nature, beauty, and wellness. They produce herbal remedies, skincare products, perfumes, and aphrodisiacs, serving both local and international clients.

The name Matarsoja Citadel carries a story deeply personal to her. Back in her ND days, she was nicknamed “Matarsoja”, a name she earned because of her love for the military and her active, energetic personality. The name became a part of her, symbolizing strength and determination. When the time came to start her business, she wanted a name that represented strength, courage, and resilience — values that reflect both her personality and her passion. That’s how the word Matarsoja naturally came to mind.

To give it deeper meaning, she added Citadel, which means a fortress or a stronghold — a place of safety, protection, and power. Together, Matarsoja Citadel stands for “a place of strength, healing, and protection led by Matarsoja.”

In 2018, the same year she started selling herbs, she even attempted to join the military, but Allah did not make it happen. Still, the nickname remained, and after more than ten years, it continues to define the spirit and identity behind her brand.

Zainab’s background in Mass Communication also helped her greatly in building Matarsoja Citadel. During her studies, she took Advertising as a course for more than five semesters, where she learned both the theory and practical techniques of communication. That helped her understand how to promote, connect, and engage effectively with people.

When she started her business with just ₦20,000, she couldn’t afford paid adverts on media stations, so she used social media as her main marketing tool. As a Mass Communication graduate, she understood the power of online visibility. She built her brand slowly and steadily, applying what she learned in school to grow naturally.

During her NYSC, she also took a Customer Service and Consulting course, which helped her develop strong communication skills — knowledge she now uses to train her staff on how to attend to clients respectfully, clearly, and truthfully.

Zainab is also very comfortable in front of the camera. Having been part of the Hausa movie industry, she learned to speak confidently and create content naturally, even without a script. That skill has helped her promote her brand and connect genuinely with her audience.

Right from the start, she packaged her herbs in paper, but what kept her going was her honesty and consistency. Even without fancy packaging, people kept coming back because they trusted her. Over time, she improved her packaging, but it’s still her honesty and consistency that keep clients loyal.

When she began, she was single, and some people condemned her online for selling Kayanmata. But she didn’t let that stop her — instead, she used the criticism as fuel to keep going. Being called Matarsoja wasn’t just a nickname; it reflected her determined personality. Those criticisms challenged her to say, “Zainab, you must make it. Don’t stop. Prove to the world that this is a real business.”

Today, many of those who once criticized her now say they’re proud of how far she’s come. What matters most to her is that her parents support what she does, because she knows it’s something valuable and honest.

Zainab’s greatest motivation is prayer. She believes deeply in it and knows that as long as God is by her side, there’s no limit to what she can achieve. Her parents pray for her, and though her grandmother has passed — may her soul rest in peace — her prayers still follow her. She was groomed never to give up, to keep praying and pushing no matter what.

Responsibility also drives her. She now has staff who depend on her for their livelihood. One of her staff started with ₦12,000 and now earns ₦60,000. Her goal is to grow the brand enough to pay ₦200,000 salaries and more.

She also draws motivation from watching how even the children of the rich hustle. It reminds her that if they can work hard, then she must keep pushing too.

Through the Kayanmata and skincare business, many opportunities have opened for her. Criticism, too, continues to motivate her — whenever someone looks down on her, she uses it as fuel to prove herself.

At Matarsoja Citadel, the brand stands for honesty, responsibility, faith, care, empowerment, and above all, truthfulness. Because Kayanmata is one of their products, people often have misconceptions about it. But Zainab ensures clients understand that success requires effort — not shortcuts or manipulation.

Her team also maintains strict professionalism. Every client conversation is recorded, staff sign NDAs, and company devices remain property of Matarsoja Citadel to ensure privacy and accountability. These values have set her brand apart.

Matarsoja Citadel is unique because they don’t just sell — they create. Every product is made from scratch, tested, and trusted. They don’t follow trends or compromise quality. Authenticity, safety, and discipline define their work.

From facing criticism to managing staff and fighting misconceptions about herbs, Zainab’s journey has been filled with lessons. But faith, consistency, and truth have always kept her strong.

Aside from Matarsoja Citadel, she runs Matarsoja Event and Decoration, engages in real estate, sells fabrics and lingerie, and owns a spa. Her love for fashion began long before the herbal business. Yet, she has remained intentional — ensuring Matarsoja Citadel stands strong before expanding further.

Now, Alhamdulillah, with a structured team and organized system, she’s gradually building Matarsoja into a brand that represents empowerment, beauty, wellness, and class across different sectors.

Her advice to women is simple: Don’t wait until everything is perfect. Start anyhow. When she began, she wrapped herbs in paper, yet people still bought them. What matters is not how you start, but your consistency, honesty, and faith in God.

She now coaches women, teaching them how to start small, grow steadily, and build strong values in business. To her, every woman has the potential to rise — no matter how little she starts with. Be prayerful, be patient, and keep pushing. When God is by your side, you have no limit.

 

Dr. Jamila Mohammed Dahiru: Bridging Education, Leadership, and Innovation in Northern Nigeria

Born and raised in Northern Nigeria, Dr. Jamila Mohammed Dahiru was guided from an early age by the values of faith, resilience, and service—principles that have defined both her personal and professional journey. Academically accomplished, she holds a Ph.D. in Mass Communication, an Ed.D. in Educational Leadership, a Postgraduate Diploma in Education, and both M.Sc. and B.A. degrees in Mass Communication.

Dr. Jamila began her career as a classroom teacher before moving into academia. She lectured at the Department of Mass Communication, Ahmadu Bello University, Zaria, for seven years, mentoring and supervising students, before transferring her expertise to the University of Abuja, where she now lectures in the Department of Development and Strategic Communication.

Her work extends beyond academia into consultancy with international organizations such as the World Bank, FCDO–Lafiya Project, UNDP, USAID–State2State, and the Open Contracting Partnership. These engagements allowed her to blend local realities with global best practices, making an impact on governance, reform, and inclusive development.

Dr. Jamila also served as Commissioner of Education in Bauchi State, collaborating with educators, traditional rulers, civil servants, and development partners to strengthen the education system, improve quality, and expand opportunities for learners. This role reinforced her belief that leadership is most effective when it is collaborative and people-centered.

She is the author of three books—A Woven Woman: Life in Academia, Public Service and Tradition; Dear Self: Lessons from Two Years of Friday Reflection; and Educating the North: Shaping Tomorrow Together—each capturing a different dimension of her journey and vision. At the heart of her work, whether in the classroom, in government, through consultancy, or in writing, is a singular purpose: to use education, communication, and empowerment as tools to bridge divides and inspire lasting change.

“Leadership is most effective when it is collaborative and people-centered.”

Dr. Jamila’s identity as a policy analyst and digital transformation leader was forged through advanced training at the London School of Economics and Imperial College London. These programs equipped her with frameworks, tools, and global perspectives to critically evaluate governance challenges and lead digital transformation initiatives in ways that are inclusive and sustainable.

This identity is reflected in practice. In her consultancy work, advisory roles, and teaching, Dr. Jamila approaches challenges with a dual lens: rigorous, evidence-based policy analysis and human-centered digital innovation. Whether advising on education strategies, contributing to inclusive development discussions, or mentoring young leaders, she brings these insights into every endeavor.

Her cross-sector experience, from academia to donor-funded development programs to executive government roles, has given her a comprehensive view of how systems work and how they can be made to work better for people.

Serving as Commissioner of Education in Bauchi State proved both humbling and transformative for Dr. Jamila. Stepping into the role as a young academic with no political background, she faced skepticism about her ability to navigate government bureaucracy, community expectations, and political pressures. Rather than being discouraged, she embraced these challenges, leading with integrity, listening deeply, and building trust across diverse constituencies.

Dr. Jamila’s experience taught her that leadership is not about titles or authority, but about creating spaces for collaboration. Working with traditional rulers, teachers, civil servants, development partners, and young people showed her how diverse voices, when respected, can align toward common goals.

Her work was also deeply human. Beyond policies and reforms, she encountered stories of students, teachers, and parents whose lives were directly affected by government decisions, reinforcing the idea that governance is not abstract, it touches people in immediate and personal ways.

Dr. Jamila’s drive is rooted in her upbringing and faith. Growing up in a family and culture that valued service, discipline, and resilience gave her a strong foundation, while her faith continues to remind her that work is ultimately an act of responsibility and stewardship.

She draws inspiration from mentors, teachers, colleagues, and the young people she meets, all of whom reinforce the importance of education and empowerment. Societal challenges, gaps in education, inequities in opportunity, and the urgent need for inclusive development, fuel her commitment to making a difference.

Her work is guided by core values: integrity, equity, impact, and continuous learning.

Dr. Jamila combines grassroots wisdom with global insight to ensure that ideas are both visionary and grounded in reality. Operating at the intersection of communication, governance, and digital innovation, she connects theory with practical solutions.

In her university lectures, she integrates real policy case studies and encourages students to co-create solutions, transforming classrooms into laboratories of innovation. Her experience in public service underscored the importance of listening before acting, as true reform begins with understanding. As a strategist, she emphasizes human-centered design, ensuring that solutions respond to people’s needs rather than abstract models.

Dr. Jamila’s early career in public service was met with skepticism due to her age and non-affiliation with political groups. Leading a ministry perceived as political and vast was a significant challenge, but she responded with competence, evidence, and results, redefining the narrative: credibility, not connection, is the true currency of leadership.

As a woman in a highly visible position, she faced underestimation and misinterpretation of her personal life. Despite rumors and misconceptions, she remained steadfast in her beliefs and values, ultimately earning respect and recognition as a professional.

Dr. Jamila’s long-term goals focus on deepening her scholarship, mentoring young leaders, and sustaining ventures such as the WeCare Centre and AlRahaa businesses. She envisions creating lasting platforms for empowerment and education, leaving a legacy of meaningful impact.

“My goal is to remain authentic to my values, faith, service, and integrity, while building a body of work and a legacy that speaks for itself.”

She engages stakeholders through listening, co-creation, and shared ownership. Sustainable solutions emerge when people feel their voices matter. During the Bauchi State Education Summit, diverse participants shaped the agenda, giving legitimacy and ownership to outcomes.

In academia, Dr. Jamila fosters student-led initiatives, encouraging ownership of campaigns and projects. This approach ensures that initiatives endure beyond their initial implementation.

Among Dr. Jamila’s most fulfilling accomplishments is transforming education in Bauchi State. Her work reduced out-of-school children, implemented inclusive education policies, launched quality assurance systems, and mobilized multi-million-dollar programs with international partners. She also oversaw annual school censuses, providing critical data for a long-term strategic education plan, demonstrating that evidence-based policy, community engagement, and innovative financing can converge to produce measurable change.

Dr. Jamila is currently developing AI Sisters, a digital learning initiative leveraging artificial intelligence to expand girls’ access to education in underserved areas. She is also launching a Digital Policy Fellowship, training young Nigerians in digital governance and mentorship.

She will soon release three books reflecting her journey and advocacy: A Woven Woman: Life in Academia, Public Service and Tradition; Dear Self: Lessons from Two Years of Friday Reflection; and Educating the North: Shaping Tomorrow Together. These projects reflect her enduring commitment to education, innovation, and authentic leadership.

“Education, innovation, and authenticity are powerful tools for reshaping societies and inspiring the next generation.”

Dr. Jamila advises young professionals to begin with purpose, stay curious, and never compromise their integrity. She encourages service, continuous learning, and staying grounded in values, emphasizing that authenticity is a superpower that sustains leadership and draws opportunities.

Dr. Jamila founded the WeCare Centre for Community Awareness and Empowerment Initiative, a non-profit that supports girl-child education, women and youth empowerment, and digital literacy. The organization has reached thousands through community programs, scholarships, mentorship, and vocational training.

She is also Co-Founder of the AlRahaa Group, which includes Travels & Tours, Real Estate, Oil and Gas, and Consult, combining entrepreneurship with sustainable community impact.

Through grit, intellect, and unwavering purpose, Dr. Jamila Mohammed Dahiru continues to inspire a generation of leaders. Her work exemplifies how faith, integrity, and service can transform systems, empower communities, and leave a lasting legacy.

The Glow of Determination: How Zahra’u Yakubu’s Dream Blossomed into the Zafar Beauty Empire

 

Zahra’u Aminu Yakubu was born, brought up, and schooled in Bauchi. Her journey into the world of beauty and fashion began naturally — her mother was a fashion designer, so she grew up surrounded by creativity. She initially started a business in the fashion line, inspired by her mum. Makeup, at the time, was just a hobby. But along the line, with encouragement from family and a few friends, she turned that hobby into a business in 2017.

At first, her intention was simply to support her kids’ ready-to-wear clothing business. However, things took a new turn. Alhamdulillah, today she can hardly recall the last time she sewed, as her makeup business has grown tremendously. The expansion that came in 2023 marked a new chapter for her — Zafar Beauty Lounge now offers a wide range of services including hairdressing, spa treatments, pedicures, henna, and more.

The name ZAFAR holds a special meaning; it’s derived from the initials of Zahra’u’s name, her husband’s, and her children’s. Initially, the business was called ZAFAR GLAM, then later ZAFAR ELAN. But during the expansion, she and her team decided to broaden the brand to encompass more services within the beauty industry.

Interestingly, her business isn’t related to her academic course, but Zahra’u hopes to diversify in the future. Her inspiration for venturing into the beauty, fashion, and self-care industry comes from her passion for helping people look and feel their best. She has always believed that beauty isn’t just about appearance — it’s about confidence.

What continues to motivate Zahra’u to grow and expand Zafar Beauty Lounge is the satisfaction of her clients and the positive impact her work has on their lives. Each time a client leaves with a smile and renewed confidence, it reminds her why she started. She is driven by the desire to keep innovating, offer more services, and build a brand that truly represents excellence in the beauty industry.

Zafar Beauty Lounge stands for excellence, professionalism, and care. The brand values authenticity, creativity, and customer satisfaction, with the belief that beauty services should go beyond the surface. These values are evident in how every client is treated — with respect and warmth. The goal is not only to enhance beauty but also to build confidence and create a space where clients feel valued and cared for.

To ensure the mission reflects in daily operations, Zahra’u and her team remain intentional about consistency, quality, and customer care. They carefully select products to ensure safety and effectiveness because client well-being is a top priority. Feedback is also taken seriously and used to improve services, showing clients that their voices matter.

What truly sets Zafar Beauty Lounge apart is the personal touch behind everything they do. For Zahra’u, it’s not just about makeup or beauty services — it’s about helping every woman feel confident, valued, and beautiful in her own unique way. Each client’s experience is personalized, from the initial consultation to the final look, ensuring they leave not just looking good, but feeling good.

The brand’s uniqueness also comes from combining professional beauty standards with a sense of cultural elegance that reflects their identity. They maintain strict hygiene, use only trusted products, and pay attention to every detail that enhances natural beauty.

One of the major challenges Zahra’u faced was managing finances and staff during the early stages of her business. Running a beauty lounge meant balancing expenses, maintaining product quality, and keeping staff motivated. She overcame these challenges through wise budgeting, reinvesting profits, and establishing clear systems for accountability and teamwork.

Through these experiences, she learned that patience, consistency, and customer care are the true foundations of business growth. Every challenge became a lesson that refined the brand, improved service quality, and strengthened Zafar Beauty Lounge’s identity.

At the moment, Zahra’u isn’t involved in any other serious business aside from Zafar Beauty Lounge, but she looks forward to exploring new ventures in the future. Her long-term goal is to launch a cosmetic brand under the Zafar name — a line that reflects their commitment to quality, innovation, and inclusivity. This will allow the brand to serve a wider audience and solidify its place as a complete beauty and self-care brand.

At Zafar Beauty Lounge, clients are truly at the heart of everything. The team focuses on building genuine relationships by offering personalized services, listening to clients’ needs, and ensuring every visit feels like a luxury experience. The aim isn’t just to make clients look beautiful, but to make them feel valued, confident, and part of the Zafar family. They also stay connected with clients through social media platforms.

Zahra’u’s most memorable project was doing makeup for Hajia Aisha Shamsuddeen Bala Muhammad. Hajia Aisha was so pleased with the service that she paid extra, sponsored Zahra’u for an advanced class with one of Abuja’s best makeup artists, and gifted her additional makeup products. Zahra’u remains forever grateful for that experience.

When asked what’s next, she smiles and says she can’t give any spoilers — but we should definitely anticipate something big.

Her advice to aspiring entrepreneurs in the beauty and wellness industry is to start with a clear purpose and stay true to it. The industry is full of trends, but authenticity is what builds lasting brands. She believes one must understand their “why” — whether it’s to empower confidence, promote self-care, or create beauty solutions — and let that guide every decision.

She also emphasizes that innovation should be a constant mindset. Entrepreneurs should keep learning, invest in their skills, and pay attention to what clients truly need. They shouldn’t be afraid to experiment, evolve, and bring something fresh to the market that reflects their unique touch.

Finally, Zahra’u advises focusing on impact, not just profit. She encourages others to build brands that add value, uplift others, and leave a positive mark. For her, that’s exactly what Zafar Beauty Lounge represents — a perfect blend of quality, creativity, and care that helps people feel their best. When you stay authentic, innovative, and purpose-driven, success naturally follows.

Niixo Ltd builds futures by giving Africa’s youth the tools, platforms, and opportunities they need to thrive

Bismillahir Rahmani Rahim

Abdullahi Chinade Abdullahi is a creative entrepreneur and tech enthusiast from Bauchi, Nigeria. From a young age, he carried a deep passion for using technology and creativity to solve real problems, especially in communities where access to innovation was limited.

His professional journey began in media and storytelling, where he produced impactful projects such as Garin Barau and Rigar Gaskiya, works that reflected culture and social issues in Northern Nigeria. Over time, his path gradually evolved into technology, design, and entrepreneurship. With resilience and vision, he went on to establish Niixo Ltd, a creative-tech enterprise dedicated to empowering Africa’s youth, businesses, and communities through innovative solutions.

The name Niixo itself carries a powerful meaning. It symbolizes innovation, creativity, and fresh perspectives. It reflects a forward-looking mindset: helping Africa move from being consumers of technology to becoming creators of solutions. Even the double “ii” in the name has purpose, representing innovation + inclusion, two values deeply woven into the company’s DNA.

Through Niixo Studios, Abdullahi has delivered branding, social media, and content creation services to brands such as AMF Fashion, Stylex Wears, Almuhibbah Open University, and others. In the tech space, he has developed youth-centered platforms like Zeeroh, a freelancing and microfinance app, and Dliva, an on-demand motorbike delivery solution that leverages WhatsApp for accessibility. These experiences not only shaped his versatility but also gave him the resilience to create and scale a solutions-driven company.

Although much of his journey in tech and entrepreneurship has been self-taught, Abdullahi never stopped learning. He immersed himself in AI, digital creativity, entrepreneurship, and public speaking. This learning mindset became the very foundation of Niixo’s culture, a company that experiments, adapts, and grows constantly.

Growing up in Northern Nigeria, Abdullahi saw first-hand how the lack of access to technology and innovation limited opportunities for young people. This reality ignited his drive to change the narrative. His philosophy has always been simple but powerful: African solutions must be designed by Africans, with cultural authenticity and global competitiveness.

Niixo Ltd was built on this philosophy and continues to embody values of innovation, inclusion, authenticity, excellence, and impact. Every project is created not just to exist, but to solve real problems. From Zeeroh empowering youth with digital earning and learning opportunities, to Dliva redesigning logistics with local realities in mind, to initiatives like Women in Tech and Emerge Creatives Conference that empower women and creatives in Northern Nigeria — Niixo remains committed to building native, practical, and scalable solutions.

The journey, however, has not been without challenges. Abdullahi has faced issues ranging from power outages that damaged equipment, to skepticism in a market still warming up to tech adoption, to balancing limited resources with big ambitions. Yet, through resilience, partnerships, and innovation, he learned to start small, build trust, and grow steadily.

His long-term vision for Niixo is bold. He dreams of expanding from a Bauchi-based company into a pan-African platform, unlocking access to technology, creativity, and innovation ecosystems across Abuja, Lagos, and eventually the entire continent. He sees Niixo as a hub of African innovation, one that trains, empowers, and transforms.

Engagement and trust remain key pillars of his work. Abdullahi connects with audiences through impactful social media campaigns, partnerships with schools and foundations, and landmark events such as Women in Tech and Emerge Creatives Conference. His belief is clear: trust is built by staying authentic, delivering results, and remaining accessible.

Among his proudest achievements is the Women in Tech initiative, a gender-based digital skills program that began as a local CSR effort. Today, it has grown beyond expectations and has even been adopted by the international NGO, shurahforall.org. This milestone stands as proof of how small, local solutions can blossom into globally recognized initiatives.

Looking forward, Abdullahi is excited about the projects Niixo is preparing to launch including the Zeeroh App (a youth ecosystem), Dliva (WhatsApp-powered logistics), and DeenFlow AI, an Islamic tech-driven da’wah media initiative. Each of these innovations reflects his core vision: combining technology, creativity, and culture to push boundaries.

To young entrepreneurs who dream of using technology and creativity to solve African problems, Abdullahi offers timeless advice: start with the problems around you, use the tools you already have, remain authentic, think big but scale step by step, and always build for impact first, profit will follow.

This is the story of Abdullahi Chinade Abdullahi, a visionary who believes Africa’s future will not be imported, but built from within.

Thank you.

The Woman Who Turned Generational Rituals of Fragrance Into a Heritage Brand That Speaks to Culture, Identity, and Wellness

 

 

Dr. Rahima Kashim was born in Sokoto and raised in Lagos, Abuja, and Bauchi. She hails from Bauchi LGA and is the great-granddaughter of Uban Doman Bauchi, as well as the daughter of the former SSG and Muqaddas of Bauchi. To her, Bauchi is home, and it is an honour that her journey has led her here.

She is a wife, a mother of three, and a lifelong gatherer of stories told through scent. Her path has taken her across continents and across disciplines. By training, she is an Optometrist, having earned a Doctor of Optometry from Kwame Nkrumah University of Science and Technology in Ghana. She went on to pursue an MSc in Clinical Ophthalmology at Glasgow Caledonian University in Scotland and later obtained a PhD in Health and Social Care from the University of Greenwich in London, UK.

Today, she works as a senior policy advisor with the Scottish Government, where her focus is on health equity. Alongside this professional role, she is also the founder of Sahilia, a cultural wellness and fragrance brand that embodies her heritage and passion.

The inspiration for Sahilia came from both personal and professional experiences. Growing up, scent was deeply woven into daily life. Her maternal grandmother and father were perfume collectors, while her mother always filled their home with bakhour and the rituals of humrah perfume. At the same time, her academic and professional journey, combined with extensive travel, revealed the profound connection between culture, identity, and wellbeing. Sahilia was born at the intersection of those worlds, a way to preserve heritage through scent while creating mindful rituals that nurture self-care.

The name Sahilia pays homage to the Sahel, a region that stretches across Northern Nigeria and beyond. For Rahima, the Sahel represents resilience, beauty, and history. She wanted a name that honoured her roots yet carried the elegance of a global brand. Sahilia became a way of carrying the secrets of the Sahel into the modern world through fragrance, storytelling, and ritual.

Her professional background bridges optometry, academia, and public policy. As an optometrist, lecturer, and now senior government advisor, she has witnessed firsthand the importance of wellbeing, culture, and prevention in health. These experiences instilled in her resilience, strategic thinking, and the power of storytelling, all of which now shape her brand.

Her educational journey also informs her work. From her PhD, she gained the skill of deep research and the ability to translate knowledge into practical solutions. From her clinical training, she learned the importance of small rituals that sustain both life and health. These lessons are reflected in the way Sahilia is designed, carefully researched, culturally inspired, and created to bring balance into everyday life.

For Rahima, fragrance is not simply about smelling good; it is tied to identity, spirituality, and memory. Her love for scents and perfumes began early, leading her to collect perfumes and later teach herself the art of perfumery. Traditional humrah perfume held particular significance for her, given its cultural role in femininity, marriage, and family heritage. She learned the art directly from women who had preserved it for generations. This inspired her to capture that richness and share it with the world. What motivates her today are her children, she wants to show them that anything is possible with determination, and the response of people whose lives her products touch. When someone tells her that a Sahilia oil reminds them of home or helps create a calming ritual, it reinforces her mission: she is not just selling fragrance, she is preserving culture and inspiring care.

Sahilia is built on three pillars: heritage, mindfulness, and authenticity. The brand honours the history of the Sahel, encourages people to slow down through self-care, and remains true to its roots. These values are reflected in every detail, from Sahel-inspired packaging to alcohol-free and skin-friendly formulations rooted in traditional rituals. Unlike many brands that focus purely on luxury, Sahilia blends heritage with storytelling, creating an experience where each product carries the soul of the Sahel.

The journey has not been without challenges. Balancing a professional career with entrepreneurship has been demanding, and technical aspects such as packaging, shipping, and regulatory compliance have also tested her resilience. But persistence, openness to learning, and a strong vision continue to keep her moving forward.

While Sahilia remains her primary entrepreneurial focus, Rahima is also engaged in academic writing and public health consultancy. To her, all these pursuits are interconnected, each one contributes to wellbeing, though in different ways.

Her long-term vision is for Sahilia to grow into a global heritage brand, rooted in Africa but recognised worldwide. She hopes to expand beyond fragrances into wellness spaces, cultural storytelling platforms, and even books. Already, the brand is engaging communities through storytelling on Instagram and its blog, as well as by encouraging customers to share their personal “scent stories.” One particularly memorable initiative was a workshop in Bauchi where she taught over 40 young women the art of perfume-making. That experience was not just about fragrance, it was about empowerment, creativity, and opening doors to entrepreneurship.

Looking ahead, she is developing a subscription offering that allows customers to explore new scents and rituals each season. Another upcoming project is the Decolonising Fragrance series, which uncovers the untold history of perfumery’s African and Islamic roots.

Her advice to aspiring entrepreneurs in self-care and wellness is simple yet powerful: stay true to your authentic story. Do not just follow trends, create something rooted in your culture, your values, and your passion. Innovation happens when tradition meets fresh ideas, but above all, patience is essential. Building something meaningful takes time.

The Many Faces of Mommy’s Pikin

The Many Faces of Mommy’s Pikin

By Bauchi Pearl Magazine

In today’s world of content creation and entrepreneurship, only a few names strike the delicate balance between relatability, professionalism, and impact. One of those names is Hulda Nuhu, popularly known as Mommy’s Pikin or Local Arewa Gyal. Hulda’s journey is not the ordinary tale of success; it is a story of resilience, versatility, and purpose. From her early days of curiosity and storytelling to becoming an entrepreneur, writer, host, mentor, and relocation coach, Hulda has proven that dreams backed by discipline can grow into movements.

A Name That Carries Legacy

The name Mommy’s Pikin is more than a catchy moniker, it is a deeply personal brand rooted in memory and humility. Initially inspired by the phrase Mommy’s Girl, Hulda chose to replace “Girl” with “Pikin,” a Pidgin English word that resonates more with everyday people. It wasn’t just about sounding unique; it was about identity, relatability, and impact.

For Hulda, this name is a constant reminder that no matter how far she goes in life, she will always remain grounded and tied to her roots. It speaks of her late mother’s memory, her values, and her drive to remain teachable, humble, and impactful. The brand she has built around it stands for legacy, impact, and consistency, qualities that shine through everything she does.

Building Blocks of a Career

Hulda’s professional journey spans multiple industries and roles. She has been a business developer, technical operator, content creator, voiceover artist, master of ceremonies, foodstuff vendor, relocation coach, and entrepreneur. Each of these roles may seem different, but together, they shaped her into the multifaceted professional she is today.

Hosting and writing gave her the stage to tell stories that matter. Entrepreneurship gave her a voice to design solutions for people’s needs. And mentoring gave her a purpose beyond herself, the joy of seeing others grow and succeed because of her guidance.

Education Meets Creativity

Her educational background in Business Management, Marketing, and Administration provided the structure she needed. Beyond classroom knowledge, education gave her the discipline to research, analyze, and transform abstract ideas into actionable plans. Management sharpened her leadership skills, while communication empowered her to inspire and organize.

This combination of structured learning and creative energy is what makes her stand out. Hulda doesn’t just dream; she plans. She doesn’t just execute; she strategizes. And most importantly, she doesn’t just create for attention — she creates for impact.

The Spark of Inspiration

The inspiration to venture into content creation came from a need to bridge gaps. Hulda saw the struggles people faced, from relocation and job hunting in Abuja to lifestyle and relationship challenges, and she knew her creativity could serve as a bridge.

Her journey into entrepreneurship followed naturally. The realization that her ideas could transform into businesses and services that people genuinely need gave her another avenue to create change. One of her most fulfilling moments comes when clients send her the simple but powerful message: “I’ve been hired.” Those three words fuel her mission and remind her that her work is not just about content, it is about life-changing impact.

Guiding Principles That Define Her

At the core of her brand are four guiding principles:

Authenticity – staying real with her audience and true to herself.

Consistency – showing up even when challenges make it difficult.

Impact – creating content and businesses that solve real-life problems.

Excellence – delivering quality in everything she does.

These values are evident in her unique hosting style, which is engaging and personable, her writing, which is practical and solution-driven, and her entrepreneurial ventures, which are professional and people-focused.

Standing Out in a Competitive World

What sets Hulda apart is her versatility and relatability. She is not confined to a single lane. One day she is a content creator, the next she is an entrepreneur, and another day she is mentoring a young person on relocation opportunities. She switches roles with ease, but always remains authentic.

In an industry saturated with voices, her edge is that she is not just producing content — she is solving problems, selling products, guiding careers, and creating communities.

The Challenges That Shaped Her

Like many successful individuals, Hulda’s journey has not been without struggles. Balancing multiple roles required discipline and sacrifice. There were financial limitations and resource constraints that could have slowed her down. But instead of letting them define her, she leveraged her creativity, maximized digital platforms, and relied on consistency.

One of her most personal challenges was navigating identity misconceptions. Some mistook her faith or doubted her northern roots, questioning her authenticity. Such doubts slowed her progress at certain stages. Yet today, those same doubts have turned into clarity — her identity is now visible, accepted, and celebrated.

A Vision Beyond Borders

Hulda’s goals are clear and ambitious. She envisions building a personal brand that inspires not only in Nigeria but across Africa and beyond. Her dream is to turn Mommy’s Pikin into a global hub for relocation coaching, entrepreneurship, and lifestyle storytelling.

She plans to publish books that inspire and guide, host international events that bring communities together, and expand her businesses into global enterprises. Her winning strategy remains unchanged: consistency, collaboration, and continuous learning.

Her Audience, Her Family

Unlike many who focus solely on numbers and statistics, Hulda prioritizes connection. She treats her audience like family. Through storytelling, interactive content, and direct communication, she creates a sense of belonging. Whether on TikTok, Facebook, or live events, her mission is to foster relationships built on trust and authenticity.

Moments That Matter

Of all her achievements, one stands out as especially memorable: helping someone secure a job and relocation opportunity through her content. The gratitude she received and the ripple effect it created reminded her of the true essence of her work. It is not about likes, shares, or viral numbers. It is about impact — changing lives one story at a time.

What’s Next for Mommy’s Pikin?

Hulda is currently working on expanding Capital Move with Mommy’s Pikin, a relocation and job guide platform that connects people with opportunities. She is also developing new products under the Mayor Gad brand and preparing an exciting content series that will focus on relationships, lifestyle, and relocation.

These upcoming projects reflect her ability to combine entrepreneurship with storytelling, always with the audience’s needs at heart.

Words of Wisdom

To aspiring content creators, writers, and entrepreneurs, Hulda’s message is both practical and inspiring:

“Start small, stay consistent, and be authentic. Don’t compare yourself with others. Focus on solving real problems, building real connections, and being reliable. Innovation isn’t always about being flashy; sometimes, it’s about being dependable.”

A Future of Collaboration

Hulda remains open to partnerships, collaborations, and training workshops. She sees these as opportunities to expand her vision, share her knowledge, and collaborate with others to create something even greater.

Conclusion

In every sense, Hulda Nuhu — Mommy’s Pikin — is more than a brand name. She is a storyteller, a problem-solver, a mentor, and an entrepreneur. Her journey embodies resilience, creativity, and impact. Through her work, she continues to prove that authenticity and consistency are the real keys to lasting success.

Her story is not just hers alone. It is a story of northern resilience, African creativity, and the limitless potential of youth who dare to dream.

The Economist Redefining Tourism Through Bauchi Friends Tours

In the bustling heart of Bauchi, a man quietly built what is now one of Nigeria’s most impactful tourism brands. Dr. Mohammad Adamu, a native of Bauchi and an academic by profession, never imagined that his passion for exploration would evolve into a venture that touches lives across communities. Today, through his initiative, Bauchi Friends Tours (BFT), he has not only redefined travel experiences but has also woven tourism into a tool for social and economic transformation.

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From Classroom to Community Impact

Born and raised in Bauchi, Dr. Muhammad Adamu pursued his early education in Bauchi and Azare before moving on to Bayero University Kano (BUK) and later Universiti Utara Malaysia (UUM), where he earned a PhD in Economics. He has built a career as a teacher and researcher, shaping minds in academia. Yet, beyond the classroom, his love for travel, cultural exchange, and discovery began to shape something much larger.

What started as a hobby taking trips, capturing moments through photos and videos, and sharing them on social media soon sparked curiosity. People reached out in awe, asking how to access the hidden gems he was showcasing. Step by step, what began as a pastime evolved into a business model. With his background in economics, he designed BFT as a social enterprise, a business that thrives not only on profit but also on measurable community impact.

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The Story Behind “Bauchi Friends”

The name Bauchi Friends was no accident. In its earliest days, Dr. Muhammad Adamu envisioned the brand as a platform to showcase the beauty of Bauchi and stimulate local economic development through tourism. The word “Friends” symbolized solidarity with Bauchi State an effort to bring people together for a common purpose. Later, as the initiative expanded far beyond his expectations, the word “Tours” was added, giving birth to the brand now widely recognized as Bauchi Friends Tours.

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A Brand Rooted in Values

At the core of BFT are values that set it apart: responsible tourism, sustainability, and empowerment. The company champions tourism that uplifts local communities, supports small businesses, respects cultural heritage, and safeguards the environment.

These values are not merely ideals but are translated into real action. Every year, about 35% of BFT’s proceeds are reinvested in communities, with special focus on women and children. During Eid al-Adha 2025, for example, the organization partnered with clients to provide relief to Bauchi’s most vulnerable families slaughtering three large bulls worth over ₦2 million and distributing the meat to the needy.

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Distinctive in Every Way

In an industry where many focus only on tours, BFT takes a different path. Its packages are personalized, shaped by the unique needs of clients. Visitors are treated not as customers but as friends, often welcomed into homes and introduced to families. This personal touch, combined with its alignment with the UN Sustainable Development Goals (SDGs), makes BFT stand out in Nigeria’s travel industry.

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Challenges, Lessons, and Resilience

Like most Nigerian businesses, BFT has faced systemic challenges, particularly inadequate infrastructure and insecurity. But Dr. Muhammad Adamu’s approach is unique, he believes in community inclusion. By positively involving locals in his initiatives, he has created an environment of trust and protection. “When people see real benefits, they become your strongest shield,” he often says.

Over the years, he has also drawn lessons from the journey, chief among them are tolerance, understanding, and respect. He believes tourism, more than any other sector, teaches coexistence and peace, and that these values should guide not only travel but also human interaction at large.

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A Defining Milestone

One of BFT’s most significant achievements came in 2021, when the organization hosted New Zealand YouTuber Nick (Indigo Traveler). Together, they raised an astonishing $80,000 for a vulnerable community in Bauchi. The funds went into building a school and orphanage, both of which continue to provide free primary education, meals, and school supplies to children in need. This single project elevated BFT’s profile globally and cemented its reputation as a socially conscious brand.

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Innovation as a Signature

BFT’s creativity has also set it apart. A good example is at Sumu Wildlife Park. While other operators offered simple wildlife viewing, BFT introduced a more immersive experience, a fruit picnic with the wildlife. Guests sit on colorful mats with baskets of fresh fruits while animals roam in the backdrop, creating a surreal, once-in-a-lifetime setting. This unique touch has become one of BFT’s most sought-after packages, proving that innovation can turn ordinary trips into extraordinary experiences.

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Words for Aspiring Entrepreneurs

For those who dream of building a brand in tourism, Dr. Muhammad Adamu offers straightforward advice: be authentic. “Do not copy others; build on your strengths and innovate,” he emphasizes. He also cautions that tourism is not a get-rich-quick venture. “Money should never be the first priority. Focus on building trust and creating impact, and the money will eventually follow.”

His story is a testament to resilience, he admits that at times the business nearly drained his finances, and friends doubted his vision. Yet, with determination, he pressed on. Today, those sacrifices are paying off.

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Looking Ahead

While Dr. Muhammad Adamu keeps some of his long-term goals for BFT confidential, he makes it clear that the journey is only just beginning. Interestingly, BFT has no physical office, relying entirely on social media as its headquarters a deliberate choice that allows flexibility and global reach.

As he continues to innovate and expand, one thing remains constant: a firm commitment to making tourism a force for good.

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Closing Note

Dr. Mohammad Adamu’s story is not simply about building a tourism company. It is about turning passion into purpose, transforming curiosity into opportunity, and ensuring that every journey leaves behind footprints of change.

✨ Tourism, for him, is not just about destinations it is about people, memories, and impact.