Benazir Abba Umar, popularly known by her pen name Benaxir Omar, is an inspiring figure whose story is a testament to resilience, ambition, and the relentless pursuit of dreams. An indigene of Gombe, specifically Tudun Wada, Benazir has carved a niche for herself in diverse industries, driven by a passion for excellence and a determination to break barriers.
Born into a family that deeply values education, Benazir credits her father for his unwavering support. She holds a degree in Microbiology, a Master’s in Entrepreneurship and Business Development, and has earned certificates from Harvard Business School. Additionally, she was honored with a doctorate degree from an American university. Her thirst for knowledge has been a cornerstone of her success, as she continuously invests in learning and self-improvement. Currently, she is preparing to embark on her Ph.D. journey, a testament to her lifelong commitment to education.
Benazir’s entrepreneurial journey began a decade ago, in 2015, while she was still in university. Writing novels and sharing them online under the name *Saje Novel Writings and Sales*, she quickly gained a following. The name *Saje*, derived from her family name, holds sentimental value as it reflects her deep love and respect for her grandfather. Over time, Saje evolved from a passion project into a thriving brand synonymous with quality and satisfaction. Today, Saje is recognized for its exceptional services in food, clothing, and spa treatments, becoming a household name in Bauchi and beyond.
For Benazir, the motivation to build her empire stemmed from a desire to escape poverty. She openly admits that money was her driving force, fueling her ambition to create a life of abundance. Balancing multiple industries was no easy feat, but her strategic approach—focusing on one branch for two years before expanding—proved effective. Her ventures now span diverse sectors, including a bakery, a gold store, and plans for a school in Bauchi, which she hopes will set a new standard for education in the region.
However, her journey has not been without challenges. As a woman from northern Nigeria, Benazir faced criticism and ridicule for daring to venture into business. At one point, the societal backlash left her depressed, but the unwavering support of her family and close friends helped her persevere. Today, she takes pride in seeing more women in business, breaking stereotypes and creating opportunities for themselves.
Benazir attributes her success to consistency, patience, and prayer. She emphasizes that entrepreneurship is far from easy, but with dedication and a willingness to learn, it is possible to overcome obstacles. Her commitment to proper structure and continuous training ensures that her team delivers top-notch services, setting Saje apart from competitors.
Looking ahead, Benazir’s vision is to ensure that Saje becomes a legacy, benefiting generations to come. She dreams of building a brand that every household in northern Nigeria—and eventually the entire country—will recognize and appreciate. Through her online presence and occasional in-person engagements, she remains connected to her audience, fostering a community that values quality and excellence.
One of her most challenging ventures was the bakery project, which tested her resilience. It took two years of relentless effort, financial strain, and emotional turmoil to bring it to fruition. There were moments when she considered giving up, but her determination paid off. Today, the bakery stands as a symbol of her perseverance and a reminder that success often comes after enduring the toughest trials.
Benazir’s story is one of courage, ambition, and unwavering faith. She has not only built a successful brand but also inspired countless women to pursue their dreams. With plans to expand her gold business and establish a school, she continues to push boundaries, proving that with consistency and hard work, anything is possible. As she often says, “Consistency brought me here, and insha Allah, it will take me to a better future.”
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