A Business Built on Love: The Lasting Impact of Kidz Affairz on Families Across Bauchi and Northern Nigeria.

Yemisi Omoragbon – Dressing Dreams, One Child at a Time

In the heart of Bauchi, where tradition meets ambition, one woman has quietly built a brand that blends style, quality, and heart. Yemisi Omoragbon, an accomplished accountant and passionate humanitarian, is the founder of Kidz Affairz—a thriving children’s clothing and essentials brand that began not in a boardroom, but in the living room of her home.

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Rooted in Bauchi, Powered by Passion

A proud Yoruba woman from Kogi State, Yemisi was born and raised in Bauchi. It’s here that her earliest memories were made, and it’s here she continues to invest her energy, dreams, and heart. Professionally, her journey has been impressive—spanning over five years in the banking sector, where she honed her financial skills, followed by a meaningful career in the development sector with a focus on humanitarian work.

But beyond the numbers and professional milestones lies a softer side—her love for children. Nothing warms her heart more than seeing them happy, confident, and cared for.

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When Motherhood Meets Entrepreneurship

Yemisi’s turning point came when she became a mother herself. Suddenly, the challenges she once observed became personal. Finding quality, stylish, and affordable clothes for her children in Bauchi was not only frustrating—it was nearly impossible.

“I wanted outfits that were beautiful, durable, and unique,” she recalls. “But I often had to travel far to find what I needed.”

That struggle planted a seed. What if she could bring these products closer to home—not just for her children, but for every parent in Bauchi facing the same challenges?

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The Birth of Kidz Affairz

In April 2012, Yemisi turned her idea into reality. With determination and a vision, she started Kidz Affairz right from her living room. At first, she focused on party packs and favors for children’s events. Demand grew quickly, and soon, her home was overflowing with products. It was clear she had tapped into something much bigger.

She expanded into clothing, accessories, and other essentials, transforming Kidz Affairz into a one-stop shop for children’s needs. The name itself was intentional: the playful “Z” in Kidz represents creativity and uniqueness, while Affairz signals the brand’s all-encompassing approach to meeting children’s needs.

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From Local Store to Community Brand

Today, Kidz Affairz is known not just for its products, but for the experience it offers. Yemisi blends her banking expertise with her humanitarian instincts—ensuring the business runs efficiently while staying deeply connected to customer needs. She actively seeks feedback, adapts to market trends, and consistently delivers on her promise of quality and affordability.

The brand’s reach now extends beyond clothing. Recognizing the importance of education, Yemisi began supplying teaching aids and learning materials to schools in Bauchi and Damaturu. By partnering with educators, Kidz Affairz supports both learning and community development.

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Overcoming the Early Hurdles

The journey wasn’t without challenges. Entering a competitive market with an unknown brand was daunting. Financial constraints meant stocking high-quality inventory was a risk, and some customers initially doubted that affordable could also mean authentic.

But Yemisi stayed consistent. She built trust one customer at a time, relied on referrals, and let her products speak for themselves. Over time, skepticism gave way to loyalty.

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The Heart Behind the Brand

Ask Yemisi what drives her, and her answer is simple: “I love seeing children happy.” That love shines through in everything she does—from carefully sourcing materials to making sure every parent leaves satisfied. For her, Kidz Affairz isn’t just a business—it’s a mission to bring joy, confidence, and convenience to families.

She is also deeply committed to giving back. Beyond running her business, she mentors young girls and aspiring entrepreneurs, encouraging them to stay consistent, maintain originality, and collaborate with others. Her humanitarian work continues to influence her leadership style, grounding her business in empathy and community connection.

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Looking Ahead

Yemisi envisions Kidz Affairz becoming a household name across northern Nigeria. She wants it to be the go-to destination for everything a child needs—clothing, accessories, educational materials, and leisure products. To get there, she’s focused on seamless service, affordable quality, and expanding collaborations with schools and businesses.

Her long-term dream is to see Kidz Affairz stores in multiple cities, each one serving as both a retail hub and a community space for parents and children.

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Words of Wisdom

For those looking to follow in her footsteps, Yemisi’s advice is both practical and heartfelt:

Be consistent—success doesn’t happen overnight.

Know your market—but bring your own originality to stand out.

Collaborate—business grows faster when you build partnerships.

Build character—especially when working with children, authenticity matters.

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A Lasting Legacy

From a mother’s frustration to a brand beloved by families, Yemisi Omoragbon’s story is proof that passion and perseverance can create lasting change. Kidz Affairz is more than a store—it’s a brand that dresses dreams, nurtures confidence, and builds community.

And in Bauchi, the children wearing Kidz Affairz aren’t just stylish—they’re part of a story that began with love, and continues to grow with every smile.

Sadiya Yakubu’s Story: Turning Childhood Dreams into a Fashion Revolution

Sadiya Marafa Yakubu, widely recognized for her brand Affordable Collectionz, was born and raised in the vibrant city of Bauchi, Nigeria. Her educational journey began at Fomwan Nursery and Primary School, where her curiosity and enthusiasm for learning took root. She later attended Command Day Secondary School, honing her academic skills, before advancing to Aminu Saleh College of Education in Azare. There, she pursued studies in Biology and Chemistry, balancing her intellectual growth with an innate passion for creativity and entrepreneurship that would later define her career.

During her early teenage years, Sadiya displayed a keen interest in business. The spark ignited right in her mother's sitting room. She dreamed of creating something meaningful, a venture that would allow her to express her love for fashion and empower others through style. Her parents had different ideas. Prioritizing her education, they encouraged her to focus on her studies, believing she was too young to pursue financial endeavors. Despite this, Sadiya's entrepreneurial spirit remained undeterred, quietly growing within her until the time was right to bring her vision to life.

Years later, this vision materialized into Affordable Collectionz, a brand that would become a testament to her resilience and dedication. The name was carefully chosen, reflecting Sadiya's deep-rooted passion for fashion and her commitment to making high-quality, stylish fabrics accessible to everyone. Her love for seeing people look good and presentable drove her to create a brand that stood for quality, variety, affordability, and uniqueness. She focused on sourcing the finest fabrics, both locally and internationally, ensuring they were not only beautiful but also priced in a way that welcomed customers of all economic backgrounds.

Sadiya's passion for fashion showed up early in her childhood. She took great care in her appearance, earning compliments at social gatherings that fueled her desire to help others achieve the same confidence through their style. The admiration she received inspired her to channel this passion into a business that celebrated beauty and self-expression. Affordable Collectionz became a platform where customers could find fabrics that not only met their aesthetic desires but also reflected their unique personalities.

Building a business required more than passion. It demanded discipline, consistency, and an openness to learning through others. Sadiya embraced the opportunity to connect with people across diverse tribes and backgrounds, each interaction enriching her understanding of her craft and her customers' needs. These encounters provided her with fresh perspectives, business ideas, and valuable relationships that strengthened her brand. She cultivated a network of like-minded individuals, fostering collaborations that propelled Affordable Collectionz forward.

The unwavering support of her parents, husband, family, and loyal customers played a pivotal role in Sadiya's journey. Their encouragement and patronage gave her the confidence to push through challenges and expand her vision. To make her fabrics even more accessible, Sadiya introduced an innovative installment payment system, known as "adashe," allowing customers to purchase their desired fabrics over time without straining their budgets. This thoughtful approach ensured that her brand remained inclusive, catering to customers who valued quality but needed flexible payment options.

Sadiya's commitment to quality was uncompromising. She meticulously sourced a wide range of fabrics (luxury, medium, and smaller options) both within Nigeria and abroad, always prioritizing excellence. Her dedication extended to every aspect of the customer experience. Whether customers chose to pick up their purchases in person or opted for waybill delivery, Sadiya ensured prompt and reliable service. She took personal responsibility for addressing any issues with dispatch riders or park drivers, ensuring her customers' trust remained intact.

Running a business came with its share of challenges, particularly the need for sufficient capital to sustain and grow her operations. Yet, Sadiya's determination, coupled with her faith, carried her through. She leaned on prayer, patience, and a steadfast work ethic. These qualities, combined with the loyalty of her customers, helped her overcome financial hurdles. Over time, Affordable Collectionz grew not just as a business but as a symbol of what was possible through perseverance and a commitment to excellence.

Sadiya's engagement with her customers extended into the digital realm, where she leveraged platforms like WhatsApp, Instagram, and TikTok to showcase her fabrics. She posted vibrant images of her collections, inviting customers to explore, choose, and place orders with ease. Her communication style was warm and respectful, always taking the time to explain details or answer questions in a way that made customers feel valued. This personal touch fostered a sense of community, turning one-time buyers into loyal patrons who trusted her brand implicitly.

One of Sadiya's proudest moments came when her business reached beyond Nigeria's borders. Securing patronage for customers in the United States and other countries to supply fabrics for asoebi was a milestone that filled her with joy. Another significant achievement was establishing contacts in Asia to customize and import unique fabrics, further elevating her brand's offerings. These moments marked not only the growth of Affordable Collectionz but also Sadiya's ability to turn her dreams into reality on a global stage.

Beyond her fabric business, Sadiya took on the role of state representative for a healthcare product supplement company based in Kaduna. This venture showcased her versatility and ambition as she balanced her passion for fashion with her interest in health and wellness. In the future, Sadiya envisions expanding Affordable Collectionz to employ more staff and serve a broader clientele. Her goal is to build a business empire that leaves a lasting impact on society, becoming a household name synonymous with quality, integrity, and exceptional customer service.

Sadiya's journey offers valuable lessons for aspiring entrepreneurs. She emphasizes the importance of maintaining high product standards, prioritizing quality and honesty, and establishing reliable channels of communication and supply. Her story is one of passion, resilience, and an unwavering commitment to empowering others through fashion. With every fabric she sells and every customer she serves, Sadiya continues to weave a legacy of creativity, connection, and care, proving that with dedication and faith, dreams can indeed become reality.