In a world where challenges can easily deter the unprepared, Sadiqat Haruna El-Yakub stands as a beacon of resilience and determination. As a civil servant, entrepreneur, and devoted single mother of two, Sadiqat’s journey is a tapestry woven from the threads of her upbringing, education, and unyielding spirit.
Born to entrepreneurial parents, Sadiqat was nurtured in an environment rich with lessons in business. Her mother’s involvement in poultry and farming, coupled with her father’s commitment to full-time agriculture, instilled in her a profound understanding of hard work and the value of perseverance from a young age. “I can’t really pick a point and say that this is where I started,” she reflects. “It feels like I’ve always been surrounded by the hustle of business.”
Sadiqat’s education has played a crucial role in shaping her worldview and career trajectory. She began her journey at Crescent Nursery and Primary School in Lagos before moving on to International Secondary School in Bauchi. Her academic pursuits culminated in a degree in Political Science from the University of Maiduguri. Currently, she is advancing her knowledge by pursuing a Master’s degree in Human Resources at a university in Russia. This diverse educational background has equipped her with critical skills that she applies in both her civil service career and entrepreneurial ventures.
Despite her accomplishments, Sadiqat’s path has not been without challenges. “The only challenge I face in business is betrayal by people who are very close to me,” she admits. Such experiences can be disheartening, but Sadiqat has learned to navigate these trials with grace. She recognizes that betrayal, while painful, can serve as a lesson in discernment.
The COVID-19 pandemic was another moment of trial that tested the resolve of many individuals and businesses. For Sadiqat, however, it became a catalyst for growth. While the world faced shutdowns and uncertainty, she harnessed her entrepreneurial spirit to adapt and innovate, transforming her business landscape. “COVID-19 was a horrible time for many, but for me, it was indeed a rising time in my business,” she shares. With creativity and determination, she was able to pivot her operations, discover new opportunities, and thrive despite the global crisis.
When it comes to self-care, Sadiqat firmly believes, “I can sacrifice anything for my comfort. There’s never a day I take without loving myself first.” She emphasizes the importance of prioritizing health and well-being, stating that while time is precious for pursuing goals, life and health are even more valuable. “So, self-love before anything,” she asserts, demonstrating that nurturing oneself is foundational to achieving success.
As a single mother, Sadiqat balances the demands of her professional life with parenting two children. Her commitment to her family is as strong as her dedication to her career and business. She aims to be a role model for her children, demonstrating that perseverance and integrity are key to overcoming life’s challenges.
Looking to the future, Sadiqat has ambitious plans for her business. “I am planning to open more branches, hopefully outside Bauchi,” she shares. While this is a long-term goal, she is actively preparing for it by participating in an online class at a business school, focused on how to achieve her future aspirations.
Sadiqat Haruna El-Yakub’s story is one of tenacity, resilience, and hope. From her roots in a business-oriented family to her current pursuits, she continues to rise above adversity. Her journey serves as an inspiration to others, proving that with hard work, adaptability, and a strong support system, it is possible to turn challenges into stepping stones for success.
As she moves forward, both in her studies and her business, Sadiqat remains committed to her vision of empowerment and growth, a true testament to the strength and spirit of women everywhere.
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