Zuwaira Mohammed Bako is a proud indigene of Borno State from the Babur tribe. She began her early education in Borno before moving to Bauchi, where she attended the Federal Government Girls’ College, Bauchi. She later returned to Borno to obtain her degree from the University of Maiduguri.
Her journey into entrepreneurship began after marriage, when she settled in Bauchi. Visitors to her home were consistently struck by its beautiful, lingering fragrance—reminiscent of traditional homes in Borno, where incense and scent are an essential part of cultural expression. Guests frequently inquired about the incense she used and where they could purchase it.
What began as a simple cultural practice gradually evolved into a passion and, eventually, a business vision. Recognizing an opportunity to share this sensory experience with a wider audience, she founded Alpha J & J Scents. The name J & J is derived from the initials of her children’s names, making the brand deeply personal and rooted in family.
From the outset, she approached the venture with intentionality and professionalism. Every aspect of the business—from sourcing to packaging—was carefully structured to create a distinct identity while preserving authenticity, cultural heritage, and uncompromising quality. Today, Alpha J & J Scents represents far more than fragrance; it embodies heritage, warmth, refinement, and a story grounded in tradition and family values.
Her inspiration draws strongly from culture and refined living. Growing up in Borno, fragrance was central to creating a warm and welcoming atmosphere. That early influence shaped her appreciation for depth, richness, and quality in scent. After relocating to Bauchi, the consistent admiration from guests reinforced her belief that everyday experiences could be transformed into something premium and purposeful.
Alpha J & J Scents was created to blend heritage with luxury, offering distinctive, high-quality fragrances that elevate spaces and leave lasting impressions. The brand reflects legacy, elegance, and intentional craftsmanship.
At its core, the vision is to create fragrances that go beyond scent and become experiences. Each product is designed to evoke warmth, elegance, and quiet luxury while honoring cultural authenticity. The goal is to transform spaces into environments that feel welcoming, refined, and memorable—where every fragrance leaves a lasting, personal impression.
The brand’s growth was organic, driven by genuine interest and steady demand. Rather than facing significant obstacles, her focus remained on refinement and excellence—perfecting quality, branding, and presentation to meet premium standards. By listening attentively to feedback and maintaining professionalism, she built a brand that aligned seamlessly with her vision from the beginning.
Her approach to scent creation is guided by precision and purpose. Every fragrance is selected for its quality, balance, depth, and longevity. Beyond aroma, she prioritizes the feeling each scent creates—ensuring it elevates a space and remains memorable long after the moment has passed.
Alpha J & J Scents offers a curated selection of high-quality products, including incense, fragrance oils, local burners, charcoal, multi-purpose odour neutralizers, and more. Among its signature scents are Habibi Ya Ghali, The King, and Hamari Dil—rich, warm, and long-lasting blends that have become customer favorites for their elegance and cultural depth.
The brand distinguishes itself through heritage-inspired compositions and long-lasting fragrances that bring luxury, warmth, and sophistication into every space. Unlike mass-market alternatives, it prioritizes depth, authenticity, and lasting impact.
Beyond fragrance, she is also involved in printing and processed foods, supported by a trusted team that manages daily operations. Through clear systems and effective delegation, she focuses on strategy while ensuring all her ventures operate smoothly. Trust is built through consistent quality and meaningful customer relationships across her multi-business portfolio.
One of her most memorable milestones was transforming a space generously provided by her mother-in-law into a fully functional shop and office for Alpha J & J Scents. Converting that space into a professional and welcoming environment marked a proud moment and symbolized the brand’s tangible growth.
Her philosophy is simple yet powerful: begin with passion, prioritize quality, and remain authentic. By understanding customers, exercising patience, and paying close attention to every detail—from fragrance formulation to presentation—she believes excellence and consistency will always build a brand that endures.
